What Apples Mega Growth Can Mean To Your Business

Hands with smartphones and tablet over the table with laptop, notepad and coffee

Apple just announced its 4’th Quarter and end of year numbers, and it further proves the phenomenal business model that they execute.

Sure Apple is ahead of trends, and its most likely because they create many of the trends, although looking at the results of their 4’th quarter, should tell you a direction you should either add, or enhance to your marketing prowess- mobile!!!

You and your business have to be accessible to mobile technology

As you read this article, keep in mind that we are becoming an even more “instant gratification based society” and we want things now.

This is the same with your customers, and I can guarantee a big chunk of time they spend each day is on their mobile devices.

Apple understands this, and they are capitalizing via innovation of technology.

Once you grasp this, you will be able to capitalize by getting in front of your customers more often.

Let’s talk about Apple’s 4’th quarter and year end reporting:

Year-on-year, revenues increased by 22 per cent and profits by 31 per cent, driven by ‘record fourth quarter sales of iPhone, the expanded availability of Apple Watch, and all-time records for Mac sales and revenue from services’, according to Apple.

You might have noticed, I did not mention tablets…and that’s because tablets experience a 19.5% drop from the year before…but don’t worry, you don’t need to cry for apple, they have things covered.

  • The company sold 48m iPhones during the quarter, a 22 per cent increase year-on-year globally
  • In China, iPhone sales rose by 120 per cent – iPads, down 20 per cent.

“Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28 per cent to nearly $234bn. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams,” said Apple CEO Tim Cook.

This is all about what Tim Cook calls “cannibalization of the iPad.”  According to Cook, that cannibalisation is being done by the iPhone and the Mac, not by rival devices. People are coming on board with the iPad, but once on board they’re buying iPhones or MacBooks.

iPad has fallen into a “loss of identity” with the ever growing possibilities of the iPhones. Now with the size and capability of the iPhone 6S plus people are claiming they use their iPad even less, as the iPhone offers portability, readability and capability. For the more advanced computing, then there is the macbook pro.

Look at some of the current stats that are pointing to an even greater mobile world.

  • 44% of facebook users are mobile only- which has doubled in two years
  • US smartphone ownership – up from 35% in 2011 to 64% now, with 19% of owners using their phone as their primary internet device 64% of the US population has smart phones, and 19% use them as their primary online device
  • 50% of searches on mobiles, were not done on Google. What this means is that people are opting for apts, not going to the internet search engines because apps are faster…thus further affirming the “Instant Gratification” trend of consumers.

…the trends are all pointing in the same direction: smartphones are winning, and any way to make the users experience faster, easier, and more enjoyable will further enhance your business and your brand.








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